At the end of 2022, the Aix-Marseille-Provence Metropolis will undertake a total renewal of the offer of self-service bicycles.
To support its ambitions in terms of active mobility, the Aix-Marseille-Provence Metropolis has selected the expertise of Inurba Mobility to deploy 2,000 electrically assisted bicycles in 200 stations in the municipality of Marseille.
INURBA MOBILITY is the brand of the Citybike Global Group.
Spanish specialist in the operation of self-service bicycle services on behalf of local authorities, INURBA will ensure the investment, installation and operational management of the service.
For the supply of electrically assisted bicycles, charging stations and software interfaces, INURBA has chosen to rely on the technology of the French company FIFTEEN, a specialist in shared bicycle services, located in more than 30 cities around the world.
In order to develop the practice of cycling in Marseille with as many people as possible, the new fleet of self-service bicycles will therefore be 100% electric and composed of 2000 bikes (against 1000 currently) spread over an extended network of 200 stations (against 130 currently).
With 70 stations (+54%) and 1000 additional bicycles (+100%), the Aix-Marseille-Provence Metropolis intends to double the number of users to reach 26,000 subscribers by the end of 2023 and reach 7% of the modal share of cycling by 2030.
The start of the gradual deployment of this new service is scheduled for the end of December 2022.
TECHNICAL CHOICES FOR AN INCLUSIVE SERVICE
To reach as many people as possible, the Aix-Marseille-Provence Metropolis has chosen a 100% electric fleet.
The bike proposed by INURBA MOBILITY to equip the new “Levélo” service is the FUSION model of FIFTEEN:
– A handy and lightweight bike
– Range up to 65 kms
– Equipped with an automatic torque sensor that dispenses with shifting gears.
The service will be accessible in several ways:
– From the levélo application (geolocation, GPS guidance, assistance level)
– Via the ticket service to dedicated vending machines: totems equipped with CB terminals)
– Via ffid cards of the public transport network
The stations allow a dense and evolving network of the territory. The bikes are connected to each other and to a single charging station via the electromagnets that allow the transfer of energy. This innovation patented by FIFTEEN greatly limits the size and installation work.
INNOVATIVE BIKES FOR OPTIMAL SERVICE AVAILABILITY
To meet the operational requirements of such an ambitious network, different technologies are made available to the operator:
– To optimize its reallocation routes, it will benefit from a tool to predict demand in the different stations of the network.
– To facilitate the maintenance of the fleet, the bike is equipped with an on-board software and hardware self-diagnostic system.
– To protect the bike from incivility, it is equipped with a security device: alarm, engine lock and geolocation.
VALUABLE DATA TO BOOST CYCLING
Thanks to the sensors on board the bike, the Metropolis will have access to tools for mapping trips and monitoring attendance on the various axes.
Indicators such as the average travel speed, the average stopping time per kilometer, or the vibrations absorbed by the bike throughout its journey make it possible to measure the cyclability in each area of the territory.
The combined analysis of this data will be a powerful tool for improvement and decision support.
For the Aix-Marseille-Provence Metropolis, Martine Vassal, President, declares:
“The modernization of the Levélo service, for which we have chosen 100% electric, is a real step forward in the deployment of active mobility to serve the daily travel of the people of Marseille. I am particularly proud of this commitment, which will not only cover a wider perimeter but also better adapt to the hilly topography of Marseille.”
For INURBA MOBILITY, Jordi Cabañas, CEO of Inurba, said: “This project gives our company the privilege of offering its services in Marseille, the second largest city in France, and thus strengthens our position as the European leader in public bike-sharing services. To enable us to respond confidently to the main challenges of this project, we have chosen the technology and electric bikes of our partner Fifteen. Our combined skills will make this service a real means of public transport, complementary to the public transport offer offered in the Metropolis.”
For Fifteen, Benoit Yameundjeu, CEO of Fifteen, said: “We are delighted that INURBA MOBILITY has chosen Fifteen for a 100% electric service in Marseille, equipped with an inclusive and easy-to-use bike, as well as agile and minimally invasive charging technology. This choice reflects a very strong ambition to develop active mobility and corresponds to the vision defended by Fifteen. We are delighted that Marseille has joined the list of major French and international cities that already benefit from our services. »
About Inurba mobility: INURBA MOBILITY is the trademark of CITYBIKE GLOBAL: a European leader in the operation of soft mobility services and especially self-service bicycle systems. With the recently signed contract with the Polish metropolis of Gdansk CITYBIKE GLOBAL now offers nearly 20,000 bikes: in Finland (Helsinki, Espoo, Vantaa), Peru (Lima), Sweden (Stockholm) as well as in France in Clermont Ferrand and soon Marseille. CITYBIKE GLOBAL took advantage of the last VELO-CITY exhibition held last June in LJUBLJANA to unveil its new brand: INURBA MOBILITY.
About Fifteen: Fifteen, born from the union of two innovative French players in sustainable mobility (Smoove and Zoov), European leader in shared bicycle services. With a fleet of nearly 50,000 bicycles operated locally through operators or directly by local authorities, Fifteen supports the most ambitious cities in their project to transition to sustainable mobility in France (Avignon, Métropole du Grand Paris, Nice, Montpellier, Strasbourg, Saint-Etienne…) and internationally (Helsinki, Lima, Vancouver…).
About the Aix-Marseille-Provence Metropolis: Created on January 1, 2016, Aix-Marseille-Provence has more than 1.8 million inhabitants and includes 92 municipalities. The Metropolis exercises the major strategic competences that guide the development of the territory in all its dimensions: development and economic planning, planning of the metropolitan area, protection and enhancement of the environment and policy of the living environment… Transport and mobility, real priorities, dictate the action of the Metropolis on a daily basis. So many skills that all converge towards the same objective: to strengthen the attractiveness of a territory with many assets. A bold Metropolis, whose ambition is to count in the Top 20 of the largest metropolises in the world.